Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Monica Cornitcher.

Entrepreneurial journey, the inspiration behind Medase Cocktails, and the realities of launching, funding, and scaling a premium nonalcoholic spirits brand in a highly competitive market.

Purpose of the Conversation

The purpose of the episode is to:

• Educate aspiring entrepreneurs on how to build a differentiated consumer brand
• Demonstrate the importance of storytelling, market clarity, and operational discipline
• Highlight the growth of the nonalcoholic / zero‑proof beverage movement
• Inspire founders—especially founders of color—to own their niche, seek capital strategically, and scale intentionally. 

Key Takeaways 1. Business Built from Personal Need and Purpose

Medase Cocktails was co‑founded by Monica and her lifelong friend during her friend’s battle with breast cancer, a time when alcohol was no longer an option—but celebration still mattered.

• The brand was created to allow people to celebrate authentically without alcohol
• It carries emotional depth rooted in friendship, gratitude, and loss
• Monica continues the mission after her co‑founder passed away in 2024

Lesson: Purpose-driven businesses create deeper emotional connection and long-term brand equity.

2. Differentiation Is Everything

Monica deliberately rejected the “sparkling water with flavor” model common in nonalcoholic drinks.

Her differentiators include:

• Authentic cocktail taste (Old Fashioned, Margarita, Moscow Mule)
• Organic juices, not artificial flavors
• Bold packaging that stands out on shelves
• Drinks designed to smell, taste, and feel like real cocktails

Lesson: Competing on authenticity—not cost—is how you carve out market share in crowded spaces.

3. Brand Names and Stories Matter

The name “Medase” means “thank you” and reflects gratitude, friendship, and emotional support.

Monica emphasizes:

• Every flavor name, color, and product decision has a story
• A strong brand narrative creates curiosity, loyalty, and investor interest

Lesson: People invest in brands they feel—emotionally, not just intellectually.

4. Venture Capital Is Not Just About Numbers

While financials matter, Monica stresses that VCs also invest in founders and stories.

What helped her secure venture capital:

• A compelling personal story
• Relevant founder skill sets (M&A, law, operations)
• Clear understanding of the market opportunity

Lesson: Early-stage funding often depends on who you are and why you’re building, not just revenue.

5. Research, Planning, and Discipline Before Launch

Unlike many food startups, Medase did not begin in a kitchen.

They:

• Conducted a feasibility study
• Built a formal business plan
• Worked with a Black female food scientist
• Set strict personal funding limits before seeking capital

Lesson: Preparation reduces risk and builds long-term sustainability.

6. Scaling Requires Operational Maturity

As sales increased—especially on Amazon—Monica emphasized the need to move from “hustle mode”

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Monica Cornitcher.

Entrepreneurial journey, the inspiration behind Medase Cocktails, and the realities of launching, funding, and scaling a premium nonalcoholic spirits brand in a highly competitive market.

Purpose of the Conversation

The purpose of the episode is to:

• Educate aspiring entrepreneurs on how to build a differentiated consumer brand
• Demonstrate the importance of storytelling, market clarity, and operational discipline
• Highlight the growth of the nonalcoholic / zero‑proof beverage movement
• Inspire founders—especially founders of color—to own their niche, seek capital strategically, and scale intentionally. 

Key Takeaways 1. Business Built from Personal Need and Purpose

Medase Cocktails was co‑founded by Monica and her lifelong friend during her friend’s battle with breast cancer, a time when alcohol was no longer an option—but celebration still mattered.

• The brand was created to allow people to celebrate authentically without alcohol
• It carries emotional depth rooted in friendship, gratitude, and loss
• Monica continues the mission after her co‑founder passed away in 2024

Lesson: Purpose-driven businesses create deeper emotional connection and long-term brand equity.

2. Differentiation Is Everything

Monica deliberately rejected the “sparkling water with flavor” model common in nonalcoholic drinks.

Her differentiators include:

• Authentic cocktail taste (Old Fashioned, Margarita, Moscow Mule)
• Organic juices, not artificial flavors
• Bold packaging that stands out on shelves
• Drinks designed to smell, taste, and feel like real cocktails

Lesson: Competing on authenticity—not cost—is how you carve out market share in crowded spaces.

3. Brand Names and Stories Matter

The name “Medase” means “thank you” and reflects gratitude, friendship, and emotional support.

Monica emphasizes:

• Every flavor name, color, and product decision has a story
• A strong brand narrative creates curiosity, loyalty, and investor interest

Lesson: People invest in brands they feel—emotionally, not just intellectually.

4. Venture Capital Is Not Just About Numbers

While financials matter, Monica stresses that VCs also invest in founders and stories.

What helped her secure venture capital:

• A compelling personal story
• Relevant founder skill sets (M&A, law, operations)
• Clear understanding of the market opportunity

Lesson: Early-stage funding often depends on who you are and why you’re building, not just revenue.

5. Research, Planning, and Discipline Before Launch

Unlike many food startups, Medase did not begin in a kitchen.

They:

• Conducted a feasibility study
• Built a formal business plan
• Worked with a Black female food scientist
• Set strict personal funding limits before seeking capital

Lesson: Preparation reduces risk and builds long-term sustainability.

6. Scaling Requires Operational Maturity

As sales increased—especially on Amazon—Monica emphasized the need to move from “hustle mode”

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Paul Rainey.

He holds a powerful executive role in the media world, shaping the future of iconic brands like Billboard, Rolling Stone, and SXSW.

🏆 Paul Rainey’s Executive Career at Penske Media Corporation (PMC)

Current Role

• Executive Vice President of Operations and Finance at Penske Media Corporation (PMC).
• Oversees operations and financial strategy for Rolling Stone, Billboard, Variety, The Hollywood Reporter, Vibe, SXSW, and more.
• Provides strategic input across PMC’s global media brands and live events, including the Billboard Music Awards, SXSW, and American Music Awards.

Key Responsibilities

• Leads financial decision-making, acquisitions, and operational procedures across PMC’s portfolio.
• Serves on several boards, including as Audit Committee Chair of Redaptive, Inc. and a Director at SXSW.

Background & Education

• Holds a Master of Science in Accountancy and a BBA in Finance and Computer Applications from the University of Notre Dame.
• Formerly held leadership roles at General Electric, Global Eagle, and Harris CapRock Communications, managing billion-dollar operations across five continents.

📘 About PMC & Cultural Influence
PMC is a global media powerhouse, reaching over 350 million people monthly. Its brands shape culture through journalism, entertainment, and live events, including SXSW

Paul Rainey is a rare blend of creative storyteller and corporate strategist, bridging the worlds of graphic novels and global media leadership. Whether he’s crafting a sci-fi twist in a comic or guiding the future of Billboard and SXSW, his influence is both wide-reaching and deeply personal. Let me know if you’d like a visual timeline of his career or a deeper dive into one of his roles. 🎬📈✨

#STRAW

#BEST

#SHMS

Support the show: https://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Paul Rainey.

He holds a powerful executive role in the media world, shaping the future of iconic brands like Billboard, Rolling Stone, and SXSW.

🏆 Paul Rainey’s Executive Career at Penske Media Corporation (PMC)

Current Role

• Executive Vice President of Operations and Finance at Penske Media Corporation (PMC).
• Oversees operations and financial strategy for Rolling Stone, Billboard, Variety, The Hollywood Reporter, Vibe, SXSW, and more.
• Provides strategic input across PMC’s global media brands and live events, including the Billboard Music Awards, SXSW, and American Music Awards.

Key Responsibilities

• Leads financial decision-making, acquisitions, and operational procedures across PMC’s portfolio.
• Serves on several boards, including as Audit Committee Chair of Redaptive, Inc. and a Director at SXSW.

Background & Education

• Holds a Master of Science in Accountancy and a BBA in Finance and Computer Applications from the University of Notre Dame.
• Formerly held leadership roles at General Electric, Global Eagle, and Harris CapRock Communications, managing billion-dollar operations across five continents.

📘 About PMC & Cultural Influence
PMC is a global media powerhouse, reaching over 350 million people monthly. Its brands shape culture through journalism, entertainment, and live events, including SXSW

Paul Rainey is a rare blend of creative storyteller and corporate strategist, bridging the worlds of graphic novels and global media leadership. Whether he’s crafting a sci-fi twist in a comic or guiding the future of Billboard and SXSW, his influence is both wide-reaching and deeply personal. Let me know if you’d like a visual timeline of his career or a deeper dive into one of his roles. 🎬📈✨

#STRAW

#BEST

#SHMS

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Paul Rainey.

He holds a powerful executive role in the media world, shaping the future of iconic brands like Billboard, Rolling Stone, and SXSW.

🏆 Paul Rainey’s Executive Career at Penske Media Corporation (PMC)

Current Role

• Executive Vice President of Operations and Finance at Penske Media Corporation (PMC).
• Oversees operations and financial strategy for Rolling Stone, Billboard, Variety, The Hollywood Reporter, Vibe, SXSW, and more.
• Provides strategic input across PMC’s global media brands and live events, including the Billboard Music Awards, SXSW, and American Music Awards.

Key Responsibilities

• Leads financial decision-making, acquisitions, and operational procedures across PMC’s portfolio.
• Serves on several boards, including as Audit Committee Chair of Redaptive, Inc. and a Director at SXSW.

Background & Education

• Holds a Master of Science in Accountancy and a BBA in Finance and Computer Applications from the University of Notre Dame.
• Formerly held leadership roles at General Electric, Global Eagle, and Harris CapRock Communications, managing billion-dollar operations across five continents.

📘 About PMC & Cultural Influence
PMC is a global media powerhouse, reaching over 350 million people monthly. Its brands shape culture through journalism, entertainment, and live events, including SXSW

Paul Rainey is a rare blend of creative storyteller and corporate strategist, bridging the worlds of graphic novels and global media leadership. Whether he’s crafting a sci-fi twist in a comic or guiding the future of Billboard and SXSW, his influence is both wide-reaching and deeply personal. Let me know if you’d like a visual timeline of his career or a deeper dive into one of his roles. 🎬📈✨

#STRAW

#BEST

#SHMS

See omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed T. Dallas Smith. 

Founder and CEO of T. Dallas Smith & Company, the largest African American-owned pure tenant rep commercial real estate firm in the U.S. The discussion focused on mentorship, breaking barriers in real estate, and transformative community development.

🔑 Key Themes & Highlights

Breaking Barriers in Commercial Real Estate

• Smith shared his journey as a trailblazer in commercial real estate, overcoming industry challenges as a Black entrepreneur.
• He emphasized the importance of representation and mentorship in helping minorities enter the field.

Transformative Community Development

• His firm is focused on revitalizing marginalized communities through strategic real estate investments.
• He discussed the impact of Microsoft’s land acquisition near Bankhead Highway, which has led to new development opportunities.

Mentorship & Leadership Growth

• Smith launched the Wisdom Circle, a mentorship initiative to educate young professionals about commercial real estate.
• He believes that exposure is key to increasing diversity in the industry.

Atlanta’s Commercial Real Estate Boom

• As President of the Atlanta Commercial Board of REALTORS®, Smith highlighted the $47.6 billion in transactions completed by its members.
• He stressed that brokers play a crucial role in shaping urban development.

📘 About T. Dallas Smith

1. Dallas Smith is a visionary leader in commercial real estate, dedicated to mentorship, community uplift, and industry transformation. His firm specializes in tenant representation, office space, industrial facilities, and land acquisitions.

#BEST

 #STRAW

#SHMS

Support the show: https://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed T. Dallas Smith. 

Founder and CEO of T. Dallas Smith & Company, the largest African American-owned pure tenant rep commercial real estate firm in the U.S. The discussion focused on mentorship, breaking barriers in real estate, and transformative community development.

🔑 Key Themes & Highlights

Breaking Barriers in Commercial Real Estate

• Smith shared his journey as a trailblazer in commercial real estate, overcoming industry challenges as a Black entrepreneur.
• He emphasized the importance of representation and mentorship in helping minorities enter the field.

Transformative Community Development

• His firm is focused on revitalizing marginalized communities through strategic real estate investments.
• He discussed the impact of Microsoft’s land acquisition near Bankhead Highway, which has led to new development opportunities.

Mentorship & Leadership Growth

• Smith launched the Wisdom Circle, a mentorship initiative to educate young professionals about commercial real estate.
• He believes that exposure is key to increasing diversity in the industry.

Atlanta’s Commercial Real Estate Boom

• As President of the Atlanta Commercial Board of REALTORS®, Smith highlighted the $47.6 billion in transactions completed by its members.
• He stressed that brokers play a crucial role in shaping urban development.

📘 About T. Dallas Smith

1. Dallas Smith is a visionary leader in commercial real estate, dedicated to mentorship, community uplift, and industry transformation. His firm specializes in tenant representation, office space, industrial facilities, and land acquisitions.

#BEST

 #STRAW

#SHMS

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed T. Dallas Smith. 

Founder and CEO of T. Dallas Smith & Company, the largest African American-owned pure tenant rep commercial real estate firm in the U.S. The discussion focused on mentorship, breaking barriers in real estate, and transformative community development.

🔑 Key Themes & Highlights

Breaking Barriers in Commercial Real Estate

• Smith shared his journey as a trailblazer in commercial real estate, overcoming industry challenges as a Black entrepreneur.
• He emphasized the importance of representation and mentorship in helping minorities enter the field.

Transformative Community Development

• His firm is focused on revitalizing marginalized communities through strategic real estate investments.
• He discussed the impact of Microsoft’s land acquisition near Bankhead Highway, which has led to new development opportunities.

Mentorship & Leadership Growth

• Smith launched the Wisdom Circle, a mentorship initiative to educate young professionals about commercial real estate.
• He believes that exposure is key to increasing diversity in the industry.

Atlanta’s Commercial Real Estate Boom

• As President of the Atlanta Commercial Board of REALTORS®, Smith highlighted the $47.6 billion in transactions completed by its members.
• He stressed that brokers play a crucial role in shaping urban development.

📘 About T. Dallas Smith

1. Dallas Smith is a visionary leader in commercial real estate, dedicated to mentorship, community uplift, and industry transformation. His firm specializes in tenant representation, office space, industrial facilities, and land acquisitions.

#BEST

 #STRAW

#SHMS

See omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Will Moreland.  

🎯 Purpose of the Interview

To highlight Dr. Will Moreland’s journey from combat veteran to global leadership expert, and to share his insights on executive coaching, building winning cultures, overcoming fear, and turning passion into profit through his Million Dollar Speaker Framework.

🗝️ Key Takeaways 1. Background & Credentials

• Two-time combat military veteran (Bosnia and Iraq).
• Business Hall of Fame inductee.
• Founder of Moreland Training & Associates.
• Holds a Doctorate in Strategic Leadership.
• Based in Phoenix, Arizona.

2. Leadership Philosophy

• Leadership begins with self-leadership.
• Civility—defined as “intentional respect for others”—is key to productivity and profitability.
• “People respected are more productive.”
• Focus on people before profit to build sustainable success.

3. Building Winning Cultures

• Uses the Civility Advantage Framework with six pillars:
  • Clarity: Define how you want your culture to feel.
  • Communication: Reinforce cultural values consistently.
  • Consistency: Embed values into daily operations.
• Offers anonymous assessments to audit company culture and align leadership with employee experience.

4. Executive Coaching & Leadership Development

• Helps leaders transition from task-based roles to people-based leadership.
• Uses his book Leading with Civility and the CHAMPS Framework in a six-month curriculum.
• Emphasizes discipline, emotional intelligence, and people skills.

5. Overcoming Fear

• Fear is often a result of lack of information.
• Encourages leaders to confront fear with clarity and education.
• Example: AI is not a threat, but a tool to enhance productivity.

“You won’t be replaced by AI—you’ll be replaced by someone who embraced AI.”

6. Million Dollar Speaker Framework (PAM Formula)

• Positioning: Define your unique message (e.g., Les Brown’s “You gotta be hungry!”).
• Advantage: Identify your competitive edge.
• Marketing: Deliver consistent messaging to build brand recognition.

7. Living from Your CORE

A personal decision-making framework:

• C – Clarity
• O – Opportunities
• R – Relationships
• E – Experiences

“If it doesn’t align with your CORE, it’s a no.”

8. Legacy & Impact

• Committed to training better humans and promoting the Golden Rule.
• Believes in empowering others through leadership, civility, and education.

💬 Notable Quotes

• “Civility is profitable. Incivility costs billions.”
• “Discipline is the